As part of a collaborative partnership with the Literature & Language program, I have worked to design various marketing materials for their program within the brand guidelines for East Tennessee State University.
Their request for their materials was to include a message for both pop culture, and traditional Japan. Research suggests that students react stronger to a program with imagery of student life. It was my suggestion that their materials to be in both Japanese, and English as an aesthetic choice for recruiting.
Their request for their materials was to include a message for both pop culture, and traditional Japan. Research suggests that students react stronger to a program with imagery of student life. It was my suggestion that their materials to be in both Japanese, and English as an aesthetic choice for recruiting.
Promotional rack card for the Japanese program at ETSU, 2024
Promotional posters for the Japanese program at ETSU, 2024
Japanese program postcard, designed by Quentin Boots- a Japanese and Digital Media alumni (2023)